A LITTLE CLARITY
A few questions.
A little clarity.
About our five worlds, the language of fragrance and the first collection we are preparing.
Are BY-XÝR fragrances available to buy?
Not yet. Our first collection is in development. Each 30ml fragrance is RM 159.00. You can explore the shop and preview your bag; online orders will open at launch.
Do all five fragrances smell alike?
Each fragrance has its own identity. Cold air, skin and shadow describe the sensory relationship across the collection. Each scent explores that relationship in a different way.
What are top, heart and base notes?
They describe a fragrance as it develops: the opening, its heart and the impression that remains. Notes describe how a perfume smells. They are not a full ingredient list, and their development can overlap and vary between wearers.
Are these fragrance profiles final?
These profiles reflect the current creative direction during development. We will share final compositions and product details after sample evaluation and approval.
Can I choose a fragrance regardless of gender?
Yes. Follow your preferences, the atmosphere you enjoy and what feels comfortable on your skin. Serein was conceived with active professional women in mind, and anyone can explore the profile they feel drawn to.
How long will the fragrances last on skin?
Final performance has not been confirmed. It will be assessed on the finished samples and can vary with skin, application and wearing conditions. We are not making a specific longevity claim at this stage.
Have certifications or product notifications been announced?
Certification and product notification details have not been announced. This website makes no certification claims. Please refer to the final product information when the collection launches.
How can I find out about the launch?
We will list official contact and sales channels once confirmed. For now, the Contact page helps you prepare an enquiry draft. It does not send your details to BY-XÝR.
How much is each fragrance?
Each of the five fragrances is RM 159.00 for 30ml. Delivery charges and the final order total will be confirmed before online payments open.
Which payment methods will be available?
We are preparing online checkout. The available payment methods will be announced once our payment gateway is connected and orders open.
What about delivery and returns?
Delivery areas, charges, dispatch times and purchase policies will be published before checkout opens. We are not accepting orders or payments yet.
Is there something else you would like to know?
THE FIRST COLLECTION · COMING SOON
A memory,
worn close.
Discover your fragrance world. Let memory choose what stays.